Integration and search engine bias
<p>We study the effects of integration between a search engine and a publisher. In a model in which the search engine (i) allocates users across publishers and (ii) competes with publishers to attract advertisers, we find that the search engine is biased against publishers that display many ad...
Main Authors: | , |
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Format: | Journal article |
Language: | English |
Published: |
John Wiley & Sons, Inc.
2014
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