Integration and search engine bias
<p>We study the effects of integration between a search engine and a publisher. In a model in which the search engine (i) allocates users across publishers and (ii) competes with publishers to attract advertisers, we find that the search engine is biased against publishers that display many ad...
| Main Authors: | , |
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| Format: | Journal article |
| Language: | English |
| Published: |
John Wiley & Sons, Inc.
2014
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| Subjects: |
| _version_ | 1797106448283467776 |
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| author | De Cornière, A Taylor, G |
| author_facet | De Cornière, A Taylor, G |
| author_sort | De Cornière, A |
| collection | OXFORD |
| description | <p>We study the effects of integration between a search engine and a publisher. In a model in which the search engine (i) allocates users across publishers and (ii) competes with publishers to attract advertisers, we find that the search engine is biased against publishers that display many ads—even without integration. Integration can (but need not) lead to own-content bias. It can also benefit consumers by reducing the nuisance costs due to excessive advertising. Advertisers are more likely to suffer from integration than consumers. On net, the welfare effects of integration are ambiguous.</p> |
| first_indexed | 2024-03-07T07:01:04Z |
| format | Journal article |
| id | oxford-uuid:0546fda0-b12f-499d-b2d8-d2d4dce5bda7 |
| institution | University of Oxford |
| language | English |
| last_indexed | 2024-03-07T07:01:04Z |
| publishDate | 2014 |
| publisher | John Wiley & Sons, Inc. |
| record_format | dspace |
| spelling | oxford-uuid:0546fda0-b12f-499d-b2d8-d2d4dce5bda72022-03-29T17:15:53ZIntegration and search engine biasJournal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:0546fda0-b12f-499d-b2d8-d2d4dce5bda7EconomicsIndustrial economicsMicroeconomicsLaw and the internetEnglishOxford University Research Archive - ValetJohn Wiley & Sons, Inc.2014De Cornière, ATaylor, G<p>We study the effects of integration between a search engine and a publisher. In a model in which the search engine (i) allocates users across publishers and (ii) competes with publishers to attract advertisers, we find that the search engine is biased against publishers that display many ads—even without integration. Integration can (but need not) lead to own-content bias. It can also benefit consumers by reducing the nuisance costs due to excessive advertising. Advertisers are more likely to suffer from integration than consumers. On net, the welfare effects of integration are ambiguous.</p> |
| spellingShingle | Economics Industrial economics Microeconomics Law and the internet De Cornière, A Taylor, G Integration and search engine bias |
| title | Integration and search engine bias |
| title_full | Integration and search engine bias |
| title_fullStr | Integration and search engine bias |
| title_full_unstemmed | Integration and search engine bias |
| title_short | Integration and search engine bias |
| title_sort | integration and search engine bias |
| topic | Economics Industrial economics Microeconomics Law and the internet |
| work_keys_str_mv | AT decornierea integrationandsearchenginebias AT taylorg integrationandsearchenginebias |