Group consensus in social influence: type of consensus information as a moderator of majority and minority influence.
Three experiments investigated the effect of consensus information on majority and minority influence. Experiment 1 examined the effect of consensus expressed by descriptive adjectives (large vs. small) on social influence. A large source resulted in more influence than a small source, irrespective...
| Main Authors: | , , |
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| Format: | Journal article |
| Language: | English |
| Published: |
2005
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