Culturally-contingent cravings: how holistic thinking increases susceptibility to occasion-setting cues in food appeals
While prior literature has often conceptualized Eastern consumers as archetypes of resolute discipline and self‐control, the authors of this manuscript demonstrate that holistic thinking (a well‐established characteristic of Eastern culture) can pose a liability to consumers’ self‐control efforts by...
| Main Authors: | , , |
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| Format: | Journal article |
| Language: | English |
| Published: |
Wiley
2018
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