Influences of visual attributes of food packaging on consumer preference and associations with taste and healthiness

Influences of visual attributes of food packaging on consumer preference and associations with taste and healthiness

Pokaži ostale verzije (1)

Two experiments designed to investigate how the shape and colour of packaging, and product category, conjointly impact consumers’ product and packaging expectations are reported. In Experiment 1, the shape (rounded vs. angular) and visual appearance (greyscale, red‐to‐yellow and blue‐to‐green colour...

Bibliografski detalji
Glavni autori:	Marques da Rosa, V, Spence, C, Miletto Tonetto, L
Format:	Journal article
Jezik:	English
Izdano:	Wiley 2018

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