Influences of visual attributes of food packaging on consumer preference and associations with taste and healthiness

Influences of visual attributes of food packaging on consumer preference and associations with taste and healthiness

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Two experiments designed to investigate how the shape and colour of packaging, and product category, conjointly impact consumers’ product and packaging expectations are reported. In Experiment 1, the shape (rounded vs. angular) and visual appearance (greyscale, red‐to‐yellow and blue‐to‐green colour...

書誌詳細
主要な著者:	Marques da Rosa, V, Spence, C, Miletto Tonetto, L
フォーマット:	Journal article
言語:	English
出版事項:	Wiley 2018

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