Influences of visual attributes of food packaging on consumer preference and associations with taste and healthiness

Influences of visual attributes of food packaging on consumer preference and associations with taste and healthiness

Hiển thị phiên bản (1) khác

Two experiments designed to investigate how the shape and colour of packaging, and product category, conjointly impact consumers’ product and packaging expectations are reported. In Experiment 1, the shape (rounded vs. angular) and visual appearance (greyscale, red‐to‐yellow and blue‐to‐green colour...

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Chi tiết về thư mục
Những tác giả chính:	Marques da Rosa, V, Spence, C, Miletto Tonetto, L
Định dạng:	Journal article
Ngôn ngữ:	English
Được phát hành:	Wiley 2018

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