Competition for imperfect consumers

This lecture provides a selective discussion of some issues in the economics of competition for imperfect consumers. Limited consumer awareness – about what deals are on offer, or about the consequences of purchasing decisions – is a central feature of many markets. Consumer imperfection can give ri...

সম্পূর্ণ বিবরণ

গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক: Vickers, J
বিন্যাস: Journal article
ভাষা:English
প্রকাশিত: Elsevier 2021
বিবরন
সংক্ষিপ্ত:This lecture provides a selective discussion of some issues in the economics of competition for imperfect consumers. Limited consumer awareness – about what deals are on offer, or about the consequences of purchasing decisions – is a central feature of many markets. Consumer imperfection can give rise to market power, but can also co-exist with strong rivalry between firms, and then is more for ‘consumer policy’ than competition policy. Two recent court cases illustrate some of the issues involved. The lecture then reviews a line of theoretical work on competition for imperfect consumers. The analysis highlights some policy tradeoffs, and a key theme is how patterns of consumer awareness matter for patterns of competition among firms.