Lipstick Evangelism: Avon Trading Circles and Gender Empowerment in South Africa
Increasing numbers of corporations are vying to capture one of the largest untapped consumer markets – the world's poor – in ways that are not only economically profitable but socially responsible. One type of initiative that has gained increased traction is trading partnerships between multina...
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| Materyal Türü: | Journal article |
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2009
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