Reputation and identity conflict in management consulting
Based on a case study of a large consulting firm, this article makes two contributions to the literature on reputation and identity by examining how an organization responds when its identity is substantially misaligned with the experience and perceptions of external stakeholders that form the basis...
| Main Authors: | , , |
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| Format: | Journal article |
| Language: | English |
| Published: |
SAGE Publications
2016
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