Internet scientific name frequency as an indicator of cultural salience of biodiversity

Public interest in nature is an important driver of the success of conservation actions, such that increasing public awareness of biodiversity has become a major conservation goal (i.e. Aichi Target 1). Macro-scale monitoring of public interest towards nature has thus far been difficult, but the eno...

Full description

Bibliographic Details
Main Authors: Correia, R, Jepson, P, Malhado, A, Ladle, R
Format: Journal article
Published: Elsevier 2017