Privacy-preserving targeted mobile advertising: Requirements, design, and a prototype implementation

With the continued proliferation of mobile devices, the collection of information associated with such devices and their users — such as location, installed applications and cookies associated with built-in browsers — has become increasingly straightforward. By analysing such information, organisati...

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Bibliographic Details
Main Authors: Liu, Y, Simpson, A
Format: Journal article
Published: John Wiley and Sons, Ltd 2016