Service fitness ladders: improving business performance in low cost and differentiated markets
<strong>Purpose</strong> This paper presents thirteen propositions about how internal strategic fit (often referred to as fit) impacts the business performance of low cost and differentiated services. It then uses these relationships to develop two ‘fitness ladder’ frameworks to help pra...
| Main Authors: | , , , |
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| Format: | Journal article |
| Published: |
Emerald
2017
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