A more general theory of commodity bundling
This paper discusses the incentive to bundle when consumer valuations are non-additive and/or when products are supplied by separate sellers. Whether integrated or separate, a firm has an incentive to introduce a bundle discount when demand for the bundle is more elastic than the overall demand for...
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| Μορφή: | Working paper |
| Έκδοση: |
University of Oxford
2012
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