The taste of typefaces in different countries and languages
People associate tastes and taste words (e.g., "bitter," "sweet," etc.) with shape features in predictable ways. In the present study, we evaluate how the curvature and boldness of typeface influences the gustatory taste (i.e., bitter, salty, sour, and sweet) associated with the...
| Main Authors: | , , , , , , |
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| Format: | Journal article |
| Published: |
American Psychological Association
2017
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