The taste of typefaces in different countries and languages
People associate tastes and taste words (e.g., "bitter," "sweet," etc.) with shape features in predictable ways. In the present study, we evaluate how the curvature and boldness of typeface influences the gustatory taste (i.e., bitter, salty, sour, and sweet) associated with the...
المؤلفون الرئيسيون: | Velasco, C, Woods, A, Wan, X, Salgado-Montejo, A, Bernal-Torres, C, Cheok, A, Spence, C |
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التنسيق: | Journal article |
منشور في: |
American Psychological Association
2017
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مواد مشابهة
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The Taste of Typeface
حسب: Carlos Velasco, وآخرون
منشور في: (2015-08-01) -
Predictive packaging design: Tasting shapes, typefaces, names, and sounds
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The role of typeface curvilinearity on taste expectations and perception
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The role of typeface curvilinearity on taste expectations and perception
حسب: Velasco, Carlos, وآخرون
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Combining typeface and color to prime specific taste expectations
حسب: Lee, BP, وآخرون
منشور في: (2023)