The taste of typefaces in different countries and languages

The taste of typefaces in different countries and languages

People associate tastes and taste words (e.g., "bitter," "sweet," etc.) with shape features in predictable ways. In the present study, we evaluate how the curvature and boldness of typeface influences the gustatory taste (i.e., bitter, salty, sour, and sweet) associated with the...

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Prif Awduron:	Velasco, C, Woods, A, Wan, X, Salgado-Montejo, A, Bernal-Torres, C, Cheok, A, Spence, C
Fformat:	Journal article
Cyhoeddwyd:	American Psychological Association 2017

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