Innovation at the middle of the pyramid: State policy, market segmentation, and the Chinese automotive sector

While emerging markets are widely seen as a favorable environment for cost innovation, the existing literature has difficulty explaining why in some cases cost innovation provides a solid foundation for upgrading but in other cases it does not. This paper focuses on how different market segments (lo...

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Bibliographic Details
Main Author: Thun, E
Format: Journal article
Published: Elsevier 2018