Gamification: What it is, and how to fight it

‘Gamification’ is understood as the application of game systems – competition, rewards, quantifying player/user behaviour – into non-game domains, such as work, productivity and fitness. Such practices are deeply problematic as they represent the capture of ‘play’ in the pursuit of neoliberal ration...

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Bibliographic Details
Main Authors: Woodcock, J, Johnson, MR
Format: Journal article
Published: SAGE Publications 2017