Testing an intervention co-designed with stakeholders for altering wildlife consumption: Health messaging matters

Consumer behaviour change is a key priority to address the illegal wildlife trade, but evaluation of these interventions is lacking. We used surveys and randomized controlled trials to assess the effectiveness of three types of messages, which were co-designed with key stakeholders, with 2496 potent...

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Bibliographic Details
Main Authors: Hu, S, Zhou, K, Liang, Z, Lee, TM, Verissimo, D, Ruan, X, Hinsley, AE
Format: Journal article
Language:English
Published: Wiley 2024