A scaling law to model the effectiveness of identification techniques

AI techniques are increasingly being used to identify individuals both offline and online. However, quantifying their effectiveness at scale and, by extension, the risks they pose remains a significant challenge. Here, we propose a two-parameter Bayesian model for exact matching techniques and deriv...

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Bibliographic Details
Main Authors: Rocher, L, Hendrickx, JM, Montjoye, YD
Format: Journal article
Language:English
Published: Nature Research 2025