Digital disruption in retailing and beyond

<p>The increased disruption of business models through digital technologies creates opportunities and challenges for retail businesses and their network partners. Digital transformation – the process of digitalization of previously analogue operations, procedures, organizati...

Täydet tiedot

Bibliografiset tiedot
Päätekijät: Evanschitzky, H, Bartikowski, B, Baines, T, Blut, M, Brock, C, Kleinlercher, K, Naik, P, Petit, O, Rudolph, T, Spence, C, Velasco, C, Wünderlich, NV
Aineistotyyppi: Journal article
Kieli:English
Julkaistu: C.H. Beck 2020