When the shape of the glass influences the flavour associated with a coloured beverage: Evidence from consumers in three countries
We report a study designed to investigate the effect of the shape of the glass on colour-flavour associations in 300 participants from the UK, India, and South Korea. Participants viewed online photographs of red, green, yellow, blue, orange, and brown beverages presented in a water, wine, or cockta...
| Auteurs principaux: | , , , , |
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| Format: | Journal article |
| Langue: | English |
| Publié: |
Elsevier
2015
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