The context of colour-flavour associations in crisps packaging: A cross-cultural study comparing Chinese, Colombian, and British consumers
Consumers often associate particular packaging colours with specific flavours. However, further research is needed in order to assess the extent to which these crossmodal associations (or correspondences) vary as a function of culture. Here, we report on the results of an online study designed to as...
| Main Authors: | , , , , , , |
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| Format: | Journal article |
| Language: | English |
| Published: |
Elsevier
2014
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