Not just another pint! the role of emotion induced by music on the consumer's tasting experience
We introduce a novel methodology to assess the influence of the emotion induced by listening to music on the consumer's multisensory tasting experience. These crossmodal effects were analyzed when two contrasting music tracks (positive vs negative emotion) were presented to consumers while tast...
| Main Authors: | , , , |
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| Format: | Journal article |
| Language: | English |
| Published: |
Brill
2019
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