Which products are best suited to mobile advertising? A field study of mobile display advertising effects on consumer attitudes and intentions
Mobile advertising is one of the fastest-growing advertising formats. In 2013, global spending on mobile advertising was approximately $16.7 billion, and it is expected to exceed 62.8 billion dollars by 2017. The most prevalent type of mobile advertising is mobile display advertising (MDA), which ta...
| Main Authors: | , , |
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| Format: | Journal article |
| Language: | English |
| Published: |
American Marketing Association
2014
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