Prominence and consumer search
This paper examines the implications of "prominence" in search markets. We model prominence by supposing that the prominent firm will be sampled first by all consumers. If there are no systematic quality differences among firms, we find that the prominent firm will charge a lower price t...
| 主要な著者: | , , |
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| フォーマット: | Working paper |
| 出版事項: |
University of Oxford
2008
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