Prominence and consumer search
This paper examines the implications of "prominence" in search markets. We model prominence by supposing that the prominent firm will be sampled first by all consumers. If there are no systematic quality differences among firms, we find that the prominent firm will charge a lower price t...
| Asıl Yazarlar: | , , |
|---|---|
| Materyal Türü: | Working paper |
| Baskı/Yayın Bilgisi: |
University of Oxford
2008
|