How moments become movements: shared outrage, group cohesion, and the lion that went viral
Can moments of viral media activity transform into enduring activist movements? The killing of Cecil the lion by a trophy hunter in Zimbabwe in 2015 attracted global attention and generated enduring conservation activism in the form of monetary donations to the research unit that was studying him (W...
| Main Authors: | , , , , , |
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| Format: | Journal article |
| Published: |
Frontiers Media
2018
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