Online shopping and social media: friends or foes?
As social network use continues to increase, an important question for marketers is whether consumers’ online shopping activities are related to their use of social networks and, if so, what the nature of this relationship is. On the one hand, spending time on social networks could facilitate social...
| Main Authors: | , , , |
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| Format: | Journal article |
| Published: |
American Marketing Association
2017
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