Conservation fundraising: evidence from social media and traditional mail field experiments
Funding shortages limit conservation impact, making it vital to find effective fundraising methods. To explore how traditional and digital conservation fundraising methods perform, we conducted real-world field experiments by using direct-mail and Facebook advertisements. We compared three types of...
| Main Authors: | , , |
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| Format: | Journal article |
| Language: | English |
| Published: |
Wiley
2022
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