Technology-augmented choice: how digital innovations are transforming consumer decision processes
This paper provides an overview of recent research that explores how digital technologies such as mobile devices, wearables, voice technology, and recommendation agents are transforming consumer decision-making. We advance a conceptual model of technology-augmented choice that describes how the thre...
| Main Authors: | , , , |
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| Format: | Journal article |
| Language: | English |
| Published: |
Springer Verlag
2020
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