Grape expectations: the role of cognitive influences in color-flavor interactions.

Color conveys critical information about the flavor of food and drink by providing clues as to edibility, flavor identity, and flavor intensity. Despite the fact that more than 100 published papers have investigated the influence of color on flavor perception in humans, surprisingly little research...

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Bibliographic Details
Main Authors: Shankar, M, Levitan, C, Spence, C
Format: Journal article
Language:English
Published: 2010