Omission bias and vaccine rejection by parents of healthy children: implications for the influenza A/H1N1 vaccination programme.

2009 H1N1 influenza A ("swine flu") vaccine has been offered to healthy UK children aged 6 months-5 years since December 2009, though around 50% of parents plan to reject the vaccine. This study examined whether such parents exhibit omission bias (preference for errors arising from inactio...

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Bibliographic Details
Main Authors: Brown, K, Kroll, J, Hudson, M, Ramsay, M, Green, J, Vincent, C, Fraser, G, Sevdalis, N
Format: Journal article
Language:English
Published: 2010