Our journal, our intellectual home

<p>The&nbsp;<em>Journal of Consumer Research</em>&nbsp;(<em>JCR</em>) is not only the premier outlet for the best scholarship in consumer research. It is also the intellectual home of the global consumer research community. In sustaining that home, the ideals of...

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Bibliographic Details
Main Authors: Schmitt, BH, Cotte, J, Giesler, M, Stephen, AT, Wood, S
Format: Journal article
Language:English
Published: Oxford University Press 2021