AN EXPECTATIONS-BASED APPROACH TO EXPLAINING THE CROSSMODAL INFLUENCE OF COLOR ON ORTHONASAL OLFACTORY IDENTIFICATION: ASSESSING THE INFLUENCE OF TEMPORAL AND SPATIAL FACTORS

In a previous series of experiments, the present authors demonstrated that when people are asked to identify the flavors of various drinks on the basis of orthonasal olfactory cues, a number of experimental variables can modulate whether the color of the drinks influence their judgments. Here we exa...

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Detalles Bibliográficos
Autores principales: Shankar, M, Simons, C, Levitan, C, Shiv, B, McClure, S, Spence, C
Formato: Journal article
Lenguaje:English
Publicado: 2010