AN EXPECTATIONS-BASED APPROACH TO EXPLAINING THE CROSSMODAL INFLUENCE OF COLOR ON ORTHONASAL OLFACTORY IDENTIFICATION: ASSESSING THE INFLUENCE OF TEMPORAL AND SPATIAL FACTORS
In a previous series of experiments, the present authors demonstrated that when people are asked to identify the flavors of various drinks on the basis of orthonasal olfactory cues, a number of experimental variables can modulate whether the color of the drinks influence their judgments. Here we exa...
Main Authors: | Shankar, M, Simons, C, Levitan, C, Shiv, B, McClure, S, Spence, C |
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Format: | Journal article |
Language: | English |
Published: |
2010
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