The strategic opinion leader

<p>Opinion leaders are important political players who bridge the gap between the political elite and the general public. Traditionally opinion leaders use social pressure and social support via interpersonal communication to personally influence the opinions, attitudes and behaviours of th...

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Podrobná bibliografie
Hlavní autor: Dubois, E
Další autoři: Bright, J
Médium: Diplomová práce
Jazyk:English
Vydáno: 2015
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