Après le Défi Américain: la Structure Multidivisionelle dans l’Europe Post-McKinsey

This paper examines the trajectory of the multidivisional structure in Europe during the 1980s and 1990s - i.e. after "the American challenge". As an American import, the multinational structure's continued success is doubted by both "national institutionalists", stressing t...

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Bibliographic Details
Main Authors: Whittington, R, Mayer, M
Format: Journal article
Published: 2003