The multisensory design of pharmaceuticals and their packaging

The multisensory design of pharmaceuticals and their packaging

People’s expectations concerning the functional properties and efficacy of pharmaceuticals are influenced by a wide variety of product-extrinsic factors, such as the colour (of both product and pack), form (e.g., tablet vs. capsule), and shape (e.g., round, oval, or diamond-shaped) of medicines, and...

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Autor principal:	Spence, C
Format:	Journal article
Idioma:	English
Publicat:	Elsevier 2021

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