The multisensory design of pharmaceuticals and their packaging
People’s expectations concerning the functional properties and efficacy of pharmaceuticals are influenced by a wide variety of product-extrinsic factors, such as the colour (of both product and pack), form (e.g., tablet vs. capsule), and shape (e.g., round, oval, or diamond-shaped) of medicines, and...
Hovedforfatter: | Spence, C |
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Format: | Journal article |
Sprog: | English |
Udgivet: |
Elsevier
2021
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Lignende værker
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The multisensory packaging of beverages
af: Spence, C, et al.
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Senses of place: architectural design for the multisensory mind
af: Spence, C
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Crossmodal correspondences and attention in the context of multisensory (product) packaging design
af: Velasco, C
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Multisensory Design: Reaching Out to Touch the Consumer
af: Spence, C, et al.
Udgivet: (2011)