The multisensory design of pharmaceuticals and their packaging
People’s expectations concerning the functional properties and efficacy of pharmaceuticals are influenced by a wide variety of product-extrinsic factors, such as the colour (of both product and pack), form (e.g., tablet vs. capsule), and shape (e.g., round, oval, or diamond-shaped) of medicines, and...
| Κύριος συγγραφέας: | |
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| Μορφή: | Journal article |
| Γλώσσα: | English |
| Έκδοση: |
Elsevier
2021
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