The multisensory design of pharmaceuticals and their packaging
People’s expectations concerning the functional properties and efficacy of pharmaceuticals are influenced by a wide variety of product-extrinsic factors, such as the colour (of both product and pack), form (e.g., tablet vs. capsule), and shape (e.g., round, oval, or diamond-shaped) of medicines, and...
Hoofdauteur: | Spence, C |
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Formaat: | Journal article |
Taal: | English |
Gepubliceerd in: |
Elsevier
2021
|
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