Goodbye tracking? Impact of iOS app tracking transparency and privacy labels

Tracking is a highly privacy-invasive data collection practice that has been ubiquitous in mobile apps for many years due to its role in supporting advertising-based revenue models. In defence of user privacy, Apple introduced two significant changes with iOS 14: App Tracking Transparency (ATT), a m...

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Bibliographic Details
Main Authors: Kollnig, K, Shuba, A, Van Kleek, M, Binns, R, Shadbolt, N
Format: Conference item
Language:English
Published: Association for Computing Machinery 2022