Warm hearts and cool heads: Uncomfortable temperature influences reliance on affect in decision making
Can uncomfortable temperature exposure systematically influence consumers’ reliance on affect in decision-making? Using a thermoregulatory framework in which individuals are motivated to maintain thermal comfort, we propose that individuals instinctively adopt a more (less) affective decision-making...
| প্রধান লেখক: | , |
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| বিন্যাস: | Journal article |
| প্রকাশিত: |
University of Chicago Press
2019
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