Hot or not: response inhibition reduces the hedonic value and motivational incentive of sexual stimuli.
The motivational incentive of reward-related stimuli can become so salient that it drives behavior at the cost of other needs. Here we show that response inhibition applied during a Go/No-go task not only impacts hedonic evaluations but also reduces the behavioral incentive of motivationally relevan...
| Main Authors: | , , |
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| Format: | Journal article |
| Language: | English |
| Published: |
2012
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