A dynamic social norm messaging intervention to reduce meat consumption: A randomized cross-over trial in retail store restaurants

Perceptions of social norms around eating behavior can influence food choices. Communicating information about how others are changing their eating behavior over time (dynamic descriptive social norms) may motivate individuals to change their own food selection and consumption. Following a four-week...

Full description

Bibliographic Details
Main Authors: Çoker, EN, Pechey, R, Frie, K, Jebb, SA, Stewart, C, Higgs, S, Cook, B
Format: Journal article
Language:English
Published: Elsevier 2021