Editorial analytics: how news media are developing and using audience data and metrics
News organisations are increasingly embracing the use of analytics and metrics as part of editorial decision making, but what constitutes a sophisticated analytics strategy? And why are so many media organisations still using such a rudimentary approach to analytics? <br> A new report by the R...
| Main Authors: | , |
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| Format: | Report |
| Language: | English |
| Published: |
Reuters Institute for the Study of Journalism
2016
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