Editorial analytics: How news media are developing and using audience data and metrics
This Report shows how a subset of news organisations are developing distinct forms of what are called "editorial analytics". These are tailored around particular editorial priorities and organisational imperatives, e.g. they are built around particular kinds of journalism and particular bu...
| Main Authors: | , |
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| Format: | Report |
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Reuters Institute for the Study of Journalism
2016
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| _version_ | 1797064252643606528 |
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| author | Cherubini, F Nielsen, R |
| author_facet | Cherubini, F Nielsen, R |
| author_sort | Cherubini, F |
| collection | OXFORD |
| description | This Report shows how a subset of news organisations are developing distinct forms of what are called "editorial analytics". These are tailored around particular editorial priorities and organisational imperatives, e.g. they are built around particular kinds of journalism and particular business models. We also find that most news organisations are not there yet, but still use more generic and rudimentary approaches based on at-hand tools and metrics often primarily built for advertising. Journalists need to get more involved in the use and development of analytics to make sure editorial priorities are taken into consideration when new metrics and tools are developed and used. Not taking part in the development will not mean the absence of analytics in newsrooms, it will simply mean that these metrics are less informed by journalistic expertise and priorities. |
| first_indexed | 2024-03-06T21:11:37Z |
| format | Report |
| id | oxford-uuid:3e5e85d4-416d-42e6-8a58-c811ff5aa505 |
| institution | University of Oxford |
| last_indexed | 2024-03-06T21:11:37Z |
| publishDate | 2016 |
| publisher | Reuters Institute for the Study of Journalism |
| record_format | dspace |
| spelling | oxford-uuid:3e5e85d4-416d-42e6-8a58-c811ff5aa5052022-03-26T14:25:03ZEditorial analytics: How news media are developing and using audience data and metricsReporthttp://purl.org/coar/resource_type/c_93fcuuid:3e5e85d4-416d-42e6-8a58-c811ff5aa505Symplectic Elements at OxfordReuters Institute for the Study of Journalism2016Cherubini, FNielsen, RThis Report shows how a subset of news organisations are developing distinct forms of what are called "editorial analytics". These are tailored around particular editorial priorities and organisational imperatives, e.g. they are built around particular kinds of journalism and particular business models. We also find that most news organisations are not there yet, but still use more generic and rudimentary approaches based on at-hand tools and metrics often primarily built for advertising. Journalists need to get more involved in the use and development of analytics to make sure editorial priorities are taken into consideration when new metrics and tools are developed and used. Not taking part in the development will not mean the absence of analytics in newsrooms, it will simply mean that these metrics are less informed by journalistic expertise and priorities. |
| spellingShingle | Cherubini, F Nielsen, R Editorial analytics: How news media are developing and using audience data and metrics |
| title | Editorial analytics: How news media are developing and using audience data and metrics |
| title_full | Editorial analytics: How news media are developing and using audience data and metrics |
| title_fullStr | Editorial analytics: How news media are developing and using audience data and metrics |
| title_full_unstemmed | Editorial analytics: How news media are developing and using audience data and metrics |
| title_short | Editorial analytics: How news media are developing and using audience data and metrics |
| title_sort | editorial analytics how news media are developing and using audience data and metrics |
| work_keys_str_mv | AT cherubinif editorialanalyticshownewsmediaaredevelopingandusingaudiencedataandmetrics AT nielsenr editorialanalyticshownewsmediaaredevelopingandusingaudiencedataandmetrics |