CEOs as corporate ambassadors: deciphering leadership communication via Twitter
<p><strong>Purpose</strong></p> This study aims to analyze the ways in which chief executive officers (CEOs) communicate via Twitter and help develop guidelines for effective tweeting strategies that can leverage Twitter in leadership communication. <p><strong>De...
| Main Authors: | , , , |
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| Format: | Journal article |
| Language: | English |
| Published: |
Emerald Publishing Limited
2021
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